“What is the difference between fashion and couture?” It sounds like a simple question, but the answer is more layered than many people realize. The shortest explanation is that fashion is the broader world of clothing, style, trends, and personal expression, while couture is a specialized approach to creating clothing through exceptional craftsmanship, artistry, and attention to detail. Fashion can be produced for thousands—or even millions—of people. Couture is created slow

In a fashion world obsessed with speed, trends, and what’s next, Chanel’s Métiers d’art collections stand apart. They slow things down. They shine a spotlight on hands, heritage, and human skill. And they remind us that fashion, at its best, is not just about clothes—it’s about craft, culture, and storytelling. Since its very first Métiers d’art show in 2002, Chanel has used this annual collection to celebrate the extraordinary artisans who bring its most intricate designs t